PORTFOLIO
I am a Marketing Technologist and Operations Manager specializing in data-driven solutions, marketing platforms, and the end-to end execution of multi-channel programs.
Below is a small sample of my portfolio. For more details, please reach out at StephanieSLanier@Gmail.com
AGILE PROJECT MANAGEMENT
I stood up a team of AGILE Program Managers to handle an increased workload and streamline efforts on an operations team responsible for the architecture and foundations of marketing technology to improve ways of working, and output across our organization.
SOLUTION DESIGN & SOFTWARE ENHANCEMENTS
As a solution designer I identified requirements of projects and designed an iterative solution to meet business needs. Solution Design involves collaborating with stakeholders, understanding the business goals, identifying constraints, and designing a system that meets the requirements.
MENTORSHIP & MANAGEMENT
The importance of any team is how we work together and keep the vision of the team and company alive. I've worked as a marketing Manager, and mentor for Solution Designers to build an environment of collaboration, creativity and communication to help teams achieve enhanced efficiency and continuous improvement.
Social Content Planning
PROGRAM MANAGEMENT
A good content strategy can make or break your marketing. I have partnered with product marketing, creative, and account management teams to identify compelling industry topics to produce eBooks, white papers, use cases, solution briefs, blog posts, infographics, landing pages, videos, web, and event copy to develop the brand story.
Customer Journey Mapping
Email High Level Project Tracking
Customer Journey Mapping
EMAIL MARKETING & AUTOMATION
From Data solution Design to Customer Journey and campaign executions in Salesforce, Harmony/Epsilon, Cheetahmail, Hubspot and other CRM's i have developed a passion for delivering effective email campiagns. I've worked on everything from deliverability and database hygiene plans to establishing personas and established customer journey's for increased engagement.
Digital & Print Promotional planning at THD.
Executed Campaign Tagging strategies through Google Analytics.
Digital & Print Promotional planning at THD.
DIRECT MAIL, PRINT, AND DIGITAL CHANNEL EXECUTION
Above are some details of my experience in Direct Mail, Catalogue, and print campaigns as well as email, and paid media. It all comes down to planning, and ensuring the connecting points are executed flawlessly with a comprehensive, customer first strategy.
MY SPECIALIZATIONS
Driving Continuous Improvement and Operational Excellence for Technical Solutions
SOLUTIONS ENGINEERING
Building my expertise in technical capabilities allows me to drive strategy and transform architecture products into developmental capabilities exceed business requirements.
OPERATIONAL EFFICIENCY
In a quickly evolving tech-sphere, teams must hone in on operational procedures, and continuous iterations to drive their technology forward.
PRODUCT MANAGEMENT
Driving the product management principals of timely execution, having solutions that represent the business, and evolving communication into streamlines processes helps drive product strategy and foundational operations forward.